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Image Merchants PR join CBN, NAF in Scooppng Global PR Awards in Armenia

The Image Merchants Promotions joined the Nigerian Airforce (NAF), and the Central bank of Nigeria (CBN) in bagging the Golden World Awards of Excellence in Public Relations in Yerevan, Armenia.

The awards instituted by the International Public Relations Association (IPRA) recognise most outstanding PR campaigns across the globe.

While the Nigerian Airforce won the Crisis Management category of the award for its counter-terrorism campaign, the Central Bank of Nigeria bagged Crisis Communication award for deploying social media to counter rumours on a fire incident at its headquarters.

The campaigns by the two Nigeria’s organisations were coordinated in collaborations with the Image Merchants Promotion Limited publishers of PRNigeria and Economic Confidential.

Previous winners of the Golden World Awards from Nigeria included the Nigeria Prison Service, the Centre for Crisis Communication and Office of the National Security Adviser. All the awardees had also received African Public Relations awards on Superior Achievement in Branding, Reputation and Engagements (SABRE)

Speaking at the event, the IPRA President, Svetlana Stavreva said the 2019 awards are the world’s most diverse, fierce and creative PR Competition, showing how global professional are setting new standards for meaningful communication.

She said “A Panel of International Jury from 23 countries shortlisted the finalists online in the first round while another Panel of Judges convened in London to select the eventual winners on a single intensive workday using IPRA’s custom-built GWA system.”

The PRNigeria founder, Yushau Shuaib commended the organisers of the award for recognising PR campaigns from Nigeria among the winners of Golden World Awards in the last four years.

“The awards demonstrate the need for communicators to always adhere to ethical standards, promote best practices and ensure transparency in PR campaigns through deliberate plans of action,” Shuaib said.

About 30 countries across the continents were represented at the award. While government agencies in Russia, United Kingdom, Turkey, China, UAE, Saudia Arabia, Indonesia and Norway received awards at the event, majority of the campaigns were coordinated by PR agencies.

Some of the PR agencies that received the Golden World Awards included Dentsu Public Relations Inc, Global Media Alliance, Weber Shandwick, Hill+Knowlton Strategies, Image Merchants Promotions, Stratcomm Africa, HVDM, Sunny Side-Up, FleishmanHillard and Orta Communications.

Among the popular brands whose campaigns received the awards include Google, Coca Cola, Tetra Pak, HSBC, Siemens, IKEA, McDonald’s, Roche Pharmaceutical, Fords, Adidas, Pan American Energy. University of London, Aramco among others.


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